Ferrari’s birthplace

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Whilst Natasha and Hilary went to Florence, Lyndon and Roger went to Modena and the Museo Enzo Ferrari. On display were Ferraris that had featured in famous films driven by iconic stars and a gallery showing the progression of the Ferrari engine.

As a young boy, Enzo used to come down the pink stairs of the house to watch his Dad  Alfredo in the metal fabrication workshop. Then at the age of eight he went to watch his first road race and decided to become a racing driver.

The growth of the Ferrari brand is the story of single-minded determination and (pun intended) drive. After the death of his father he sold the family house to buy a better car, later re-engineered the business into car production and eventually the 90% sale to Fiat.

What Silicon Valley near San Francisco is to modern-day IT, Modena was to sports cars some 100 years ago. And of course, Ferraris are still manufactured at Maranello just outside Modena.

 

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