Suzhou in fashion

Suzhou in fashion

Right next to our hotel in Suzhou is a brand new, six story temple of upmarket fashion.

On the ground floor, international brands such as Versace, Cartier and Salvatore Ferragamo, suggest we are in an enclave of the historic global elite, rather than a provincial city 80 km outside of Shanghai.

However, the simple fact is there’s so much money right now in the industrialised parts of China. So, next time you buy a “Made in China” product, think of the factory owners shopping here with cash.

The Chinese love international brands and are prepared and able to pay outlandish prices to buy into their cache. Yet, as you ascend the shopping centre escalators, Chinese originated brands, that are pretending to have European providance, start to appear. It surely won’t be long before Chinese-led fashion houses dominate the catwalks.

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